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Inventor's story

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I'm Simi Belo, and I invented the SimiWeave™ because I needed it, desperately! Even though I had been plaiting and weaving my own hair for many years, I was still on a constant search for a new way to style and maintain it. You see, I needed something I could use and maintain at home myself. It had to be quick and easy to use and not cause damage to my own hair and scalp. And it had to look real!! I loved the look that could be achieved from traditional weaves, but was totally fed up with all the time, effort and money involved; the headaches and itchiness, and the damage to my scalp and hair. I didn’t like wigs because, as far as I was concerned, you can spot a wig a mile away! Relaxing my hair was not an option – it still hadn’t fully recovered from the last time I used such chemicals, in 1998. And I had accepted a long time ago that I no longer had the time or patience to sit still and have intricate extensions put in, like single plaits or twists.

I realised that I needed something that combined the speed and convenience of a wig, but delivered the realism of a weave or intricate extensions, so I came up with the SimiWeave™ design. Many home-made prototypes, compliments and years later, I took that HUGE plunge and brought my invention to market. It was an instant success and the thanks, praises, compliments, support and encouragement have been pouring in everyday since then from people all over the world! 

All your feedback is very welcome and encouraged, including any complaints or suggestions that will allow me to improve our products and services. I am also keen to use my experience, expertise and position to enable and empower women like me across the world. So please do email me at Simi at SimiWeave.com. Don't be shy and anonymous: I can't get back to you unless you provide your correct email address! I look forward to hearing from you.