SimiWeave.com is headed up by its founder, PR and marketing veteran Simi Belo, who is also the inventor of the SimiWeave™. Our flagship brand, the SimiWeave™, was originally launched as 'NewHair™' in the UK in 2004.  

Heralded as ‘a new invention set to take the hairdressing world by storm’ by industry-leading magazine Black Beauty & Hair, the SimiWeave™ has been an overnight success amongst customers, hair and beauty experts, the media, celebrities and retailers alike. The patented SimiWeave™ design, Simi Belo and her business have already won seven major national and international awards and were finalists for six more. 

Today, many celebrities famous in news casting, TV presenting, singing, acting and modelling, wear the SimiWeave™ in complete confidence and total secret, passing it off as their own hair at every opportunity! They admit to wearing big weaves, outrageous extensions and flamboyant lace front wigs…..but when you see them with their ‘own real hair’, guess what?!  

Below are our press releases and other useful information for journalists. To arrange an interview, ask questions or receive new visuals and information please email Media at SimiWeave.com or call +44 (0) 20 7193 7885.

Introducing the ‘Create your own Remy SimiWeave™’ service. Have a beautiful Remy human hair weave, ready-to-wear whenever you are, without having to buy the hair and having it installed each time!  [London, UK, 14 July 2011].

SimiWeave™ inventor Simi Belo named as a Top 20 Inspirational Woman from African Diaspora in Europe [London, UK, 7 March 2011].

THE RECESSION'S HAIR EXTENSIONS? ‘A change is as good as a break’ so save £££s and have an instant makeover instead of a holiday with the revolutionary ‘SimiWeave™’! [London, UK, 10 Februrary 2011].

BLACK WOMEN LOOKING FOR QUICK AND EASY, YET REALISTIC HAIR EXTENSIONS DISCOVER THAT ‘LESS’ IS ‘MORE' Thanks to the ‘SimiWeave™’, a new alternative to the traditional weave [London, UK, 9 February 2009].

LET'S NOT SPLIT HAIRS: BLACK WOMEN NEED WEAVES! SAYS AWARD WINNING 'SIMIWEAVE' INVENTOR SIMI BELO IN RESPONSE TO CHRIS ROCK'S NEW FILM 'GOOD HAIR' [September 23, 2009, Atlanta, Georgia]. 

ATTENTION REPORTERS: FEATURE INTERVIEW OPPORTUNITY! FIND OUT ALL ABOUT ‘THE HAIR PIECE’ THAT CELEBRITIES HAVE BEEN WEARING IN COMPLETE SECRET AND CONFIDENCE FOR MANY YEARS FROM ITS INVENTOR, SIMI BELO.

  

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Introducing the ‘Create your own Remy SimiWeave™’ service
Have a beautiful Remy human hair weave, ready-to-wear whenever you are,
without having to buy the hair and having it installed each time!

[London, UK, 14 July 2011]. Thanks to the award winning ‘SimiWeave™’, you can now have a Remy human hair weave of your own design, ready-to-wear whenever you are, without having to buy the hair and having it installed each time!!! Available only from SimiWeave.com, the new ‘Create your own Remy SimiWeave™’ service allows you to choose your favourite SimiWeave™ part (left, centre or right); your desired hair structure (straight, wavy or curly); your preferred length (14", 16", 18", 20" or 22"); colour (01B/off black or 2/darkest brown) and, cap size (average or petite), to create a beautiful Remy SimiWeave™ that is as individual as you are! The possibilities are endless!

Allow up to six weeks for delivery – after all the weave is being made especially for you, which takes time – and you won’t need to worry about paying for Remy hair by the ounce again, or installing and removing it again and again! Curl and style your Remy human hair SimiWeave™ as you desire, or wear it simply as-is! Prices range from just £175 GBP for a 14 inch to £325 GBP for a 24 inch Remy human hair version….a bargain compared to the starting prices of £250 GBP for a just a few ounces of the Remy human hair alone…not to mention the costs of installation, etc.!  

 

Centre part, straight Remy human hair, 18 inch cut & styled, colour 2/darkest brown SimiWeave™
(shown pinned up / in an up-do, far right picture)

Nicknamed the ‘one minute makeover miracle’ the SimiWeave™ works like a one-piece weave that you slide/clip on in seconds, but looks like a wig that someone has taken a bite out of! That 'bite is a small gap at the front, through which you bring out a tiny bit of your own hair (about the size of two fingers, that's all), part it, and blend with the SimiWeave™ hair. Seconds later, you have a great new look with an authentic parting at the front, revealing your real scalp and roots. It looks like all the hair is growing out of your head, so it looks completely real!  The SimiWeave™ has established itself as the first product to truly combine realism with glamour, speed and convenience with choice and affordability, while facilitating healthy hair.  It is loved and worn by celebrities in complete secret, and recommended by the hair experts everywhere.  

Remy human hair is established internationally as the best quality human hair extensions available. It is cut and gathered in such a way that the cuticle layer is intact, lies flat, and each shaft of hair flows in the same direction, as it would naturally. This results in minimal tangling and shedding, longevity of use, and hair that is capable of reflecting light, so that it shines. Well worth the investment!

To further information, visuals or to interview SimiWeave™ inventor Simi Belo please email Media at SimiWeave.com, or call +44 (0) 207 193 7885 or visit SimiWeave.com.

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SimiWeave™ inventor Simi Belo named as a
Top 20 Inspirational Woman from African Diaspora in Europe

[London, UK, 7 March 2011]. Multiple award winning inventor Simi Belo, whose revolutionary hair piece the 'SimiWeave™' is worn secretly by celebrities all over the world, has been named as one of the ‘Top 20 Inspirational Women from African Diaspora in Europe’ by organisation African Diaspora Professional Women in Europe (ADIPWE). Members of the public were asked to nominate women of African origin in Europe who they find inspirational and consider as role models to the next generation, and the list, compiled for the first time ever, will be officially announced tomorrow 8 March 2011, to celebrate the 100th anniversary of International Women’s Day.

ADIPWE founder Francine Beleyi believes that this new, fiercely contested Top 20 list, which consists of engineers, scientists, inventors, bankers, doctors, artists, media personalities, writers and entrepreneurs, will be instrumental in increasing the visibility of African Diaspora women in Europe. She says that although the women have physically left the African continent, they remain emotionally attached and inspire people in their home countries and “are conscious of their responsibility towards the development of Africa”.

 The African Diaspora in the EU (defined as people who have left their African countries of origin for economical, political or other personal reasons and their descendents) is comprised of very skilled professionals across the EU who are strategically positioned between the Western, developed countries and Africa, and have the potential to play a significant part in the development of Africa. Although women in the world, and especially in Africa, still face major challenges in the areas of education, there is encouraging evidence of progress, with numerous initiatives like social entrepreneurship projects, microfinance, mobile technology businesses, education and health projects, launched every year by those in the Diaspora.

Simi Belo, Nigerian, originally launched her SimiWeave™ invention in London, UK, in 2004, under the name ‘NewHair®’, and it is now available across the world. Heralded by industry-leading Black Beauty & Hair Magazine as '...a new invention to take the hair industry by storm....', the SimiWeave™ is a quick, easy to use, convenient and affordable hair piece, which looks completely real yet does not require hours in the salon. Nicknamed the ‘one minute makeover miracle’ the SimiWeave™ has established itself as the first product to truly combine realism with glamour, speed and convenience with choice and affordability, while facilitating healthy hair.  It is loved and worn by celebrities in complete secret, and recommended by the hair experts everywhere. 

Simi Belo, her SimiWeave™ invention and her business were winners or finalists for twelve major national and international awards, including 'Special Recognition' from GWIIN (The Global Women Inventors & Innovators Network; ‘European Business Of The Year' from the European Federation Of Black Women Business Owners; 'Top Ten British Female Inventor & Innovator' from the British Female Inventor & Innovator Network; ‘Black and Minority Ethnic Business' Passport To Export from UK Trade & Investment; ‘Top Ten Pan African Women Inventor/Innovator' from the Pan African Women Inventors & Innovators Network; and, ‘International Business Woman of the Year' from the International Business Award.   

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For more information about the ‘Top 20 Inspirational Women from African Diaspora in Europe’ list or general information about ADIPWE, please visit ADIPWE.wordpress.com.

To interview Simi Belo or for further information on the SimiWeave™ please email Media at SimiWeave.com, or call +44 (0) 207 193 7885 or visit SimiWeave.com.

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THE RECESSION'S HAIR EXTENSIONS?
‘A change is as good as a break’ so save £££s and have an instant makeover instead of a holiday
with the revolutionary ‘SimiWeave™’!

[London, UK, 10 Februrary 2011]. So you’ve been really good at cutting back on all your little luxuries, but now you desperately need cheering up to keep sane! A holiday would do the trick but by the time you add on all of those taxes and hidden costs, even the cheap and cheerful packages are way too pricey. They do say, ‘a change is as good as a break’, so what better reason to justify a new, hair style? The multiple award winning SimiWeave™ allows you to treat yourself with a new look, instantly, AND without breaking the bank. It gives you realistic salon results from the convenience of your own home and at a fraction of the price…..one could even argue that it was designed for the recession!

Inventor, Simi Belo said “I’ll certainly take credit for creating the SimiWeave™ but I have to admit that it was a new customer who pointed out that we should be calling it ‘The Recession’s Hair Extensions’. She said it was the only choice for those looking for realistic and stunning hair without the price tag, and I completely agree. See for yourself!”

Yes, indeed. A quick look will reveal that SimiWeave™ prices start at just £35 in comparison, a bespoke ‘lace front wig’ which start at £300! Cheaper hair extensions, like mass-produced lace front wigs, traditional wigs or clip-in weave pieces do exist. But they do not deliver the realism that women really want - and need - to keep going in this tough economic climate. In addition, they take ages to apply and even longer to remove, and can damage the scalp, hair and hairline irreplaceably. Only the SimiWeave™ can truly be described as the ‘The Recession’s Hair Extensions’!

Visit www.SimiWeave.com for styles – including our five new styles - styling videos, FAQs, availability, to buy, and much more.

To arrange an interview with SimiWeave™ inventor Simi Belo, ask questions or receive new visuals and information please email Media at SimiWeave.com or call +44 (0) 20 7193 7885.

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BLACK WOMEN LOOKING FOR QUICK AND EASY, YET REALISTIC HAIR EXTENSIONS
DISCOVER THAT ‘LESS’ IS ‘MORE'

Thanks to the ‘SimiWeave™’, a new alternative to the traditional weave

[London, UK, 9 February 2009]. Even though Simi Belo, in London, UK, had been applying and wearing weaves, braids, wigs, pieces and all manner of hair extensions for over twenty five years, she still hadn’t found the ideal solution for all of her daily hair requirements!

Juggling a demanding career and busy lifestyle, she needed something that looked great, all the time. But she had to be able to use and maintain it at home herself, so it had to be quick to wear and remove, and easy to manage. She liked to change her look often so it couldn’t cost an arm and a leg either, and it had to look real. But none of the existing products offered speed, convenience and realism…..the ones that looked good and real took ages to apply (that is, if they could be applied at home), and cost a bomb. And the ones that were quick and easy to use, looked fake!

Belo noticed that in an attempt to deliver realism, especially at the hairline at the front, the existing brands were adding more and more features to their wigs, weaves and extensions; like fine baby hair, skin-coloured plastic scalps, and lace fronts. She was convinced however, that when it comes to achieving a realistic hairline, ‘less’ really could mean ‘more’. Belo believed that instead of the addition of new features, the ultimate solution could be achieved with the removal of existing features! So she cut and removed a small rectangular piece of hair and wig cap from the front of an old wig, creating a ‘U’-shaped gap in the hairline in the process…...and the revolutionary ‘SimiWeave™’ was born!

“It looks like a full wig that someone has literally taken a bite out of!” said Belo. “That ‘bite’ or gap makes the world of difference when it comes to delivering realism. It allows you to bring out a tiny amount of your own hair, and create an authentic parting in your hairstyle that shows off your real scalp and roots. The resulting hairstyle looks completely real because all the hair appears to be growing out of your head!” she added.

To wear the SimiWeave™, simply pull back your own hair, leaving a tiny bit loose at the front (about the size of two fingers, that’s all). Clip on your SimiWeave™, bringing that tiny bit of your own hair through the unique ‘U’-shaped gap at the front. Part it and style for a realistic new look, in seconds!

The SimiWeave™ improves on traditional weaves, lace fronts and other hair extensions in many ways. For instance,

1. It is worn and removed like a wig so you can change your style often: a short one in the morning, to a long, glamorous one in the evening when it is party time!
2. You only pay for it once and can use it again and again. (If you've ever had a traditional weave or extensions cut into style, only to find that you couldn't reuse the same hair to achieve the same style again, you'll totally appreciate this point!).
3. You don't have to have the hair sewn or glued onto your own hair or forehead either, so there is no discomfort, headaches, or risk of damage to your own hair or skin.
4. You can take it off at night to let your own hair and scalp breathe!
5. Because of its unique design, there are no bumps or telltale signs you get with half or falls / three-quarter wigs.

Belo patented her unique design and originally launched it in the UK in 2004 under the brand name ‘NewHair®’ Heralded as ‘a new invention set to take the hairdressing world by storm’ by the UK’s Black Beauty & Hair magazine, the SimiWeave™ has been a huge success amongst customers, hair and beauty experts, the media, celebrities and retailers alike. Belo and her patented design have already won seven major awards and were finalists for six more!

This has attracted many celebrity clients including US supermodels, singers and actresses, who have been wearing the SimiWeave™ in complete secret and confidence for years!  

To arrange an interview, ask questions or receive new visuals and information please email Media at SimiWeave.com or call +44 (0) 20 7193 7885.

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LET'S NOT SPLIT HAIRS: BLACK WOMEN NEED WEAVES!
SAYS AWARD WINNING 'SIMIWEAVE' INVENTOR SIMI BELO
IN RESPONSE TO CHRIS ROCK'S NEW FILM 'GOOD HAIR'

[September 23, 2009, Atlanta, Georgia] Just seen Chris Rock’s ‘Good Hair’ film, and it’s funny and a ‘must see’! Kudos to him for daring to publicly explore one of the most contentious issues amongst black men and women! Pity he didn’t dissect in detail the disgraceful and tired old notion that ‘good hair’ and ‘bad hair’ is the same as ‘straight’ and ‘nappy’. He only touched briefly on THAT issue and instead spent more time on the composition and costs of relaxers and weaves. ‘Baked and Faked Hair’ could actually be a more appropriate title for the film! For the record, good hair is thick and voluminous, rarely breaks and can be found on people of all ethnicities and races. Bad hair is thin and sparse, breaks often, and can also be found on people of all ethnicities and races. It has nothing to do with straight and nappy.

Thankfully Rock did vindicate black women of exclusively being the only ones on this planet who ‘do something to their hair’! For the sake of practicality and convenience, and to avoid over-exposure to harsh environmental conditions, the majority of us (black people, white people, male, female, etc) ‘do something’ to our hair almost all of the time. Cutting it into a manageable shape or length; pulling it back into a pony tail or bunches; pinning it up; twisting it; braiding it; corn rowing it, and even shaving it all off, all counts as ‘doing something’! The human hair gathered at the Indian temples ends up on white chicks too! 

But were my ears playing tricks or did he really conclude that the use of chemical straighteners amongst black women is automatically due to negative self-image issues owing to slavery and colonialism, and desperate attempts to denounce one’s blackness? Again for the record, natural afro hair – particularly the type that is native to black people from sub-Saharan Africa who have not mixed with any other ethnicities or races – can be inelastic and difficult to get a comb through, and so typically needs more work. Relaxers, wigs, weaves, etc. are needed for the creation and management of practical and convenient styles. Just like scissors and razors that shave and low-cut the hair of black men (err, that’s you Rock); or the corn-rowing, threading, braiding, twisting and other techniques that have been used forever in motherland Africa. So stop accusing all black women of trying to ‘look white’ just for using such products! 

However, I do feel the brothas pain when I see sistas using wigs, weaves, etc. to create golden straw-like tresses or super shiny liquorice-like manes that do not match their complexion or features. Other than that, I’ve always believed that the real reason the boys get agitated over the issue of our hair is because they can’t always tell what is real and what isn’t! And they don’t like being banned from running their fingers through it! So I was delighted to hear as much from Nia Long and the barbershop clients in the film. Men simply don’t like being fooled or being told what to do or what not to do! 

Black women spend an excessive amount of time and money on their hair (four times their Caucasian counterparts) so no wonder Rock wanted to know why we have become so obsessed. It’s a woman’s prerogative to change her mind frequently, right? Add hair to that! Plus when you are always searching for a hair style that looks real, this all adds up to time and money. I’m delighted to point out that my ‘SimiWeave™’ invention is the exception to that rule: I invented it precisely to address these issues. It is a clip on/off one-piece weave, and has already won many awards for delivering the ultimate in realistic-looking, stunning, quick and convenient, and affordable hair styles. Now to get Rock to interview me for Good Hair 2!

Simi Belo, inventor of the SimiWeave™

To arrange an interview, ask questions or receive new visuals and information please email Media at SimiWeave.com or call +44 (0) 20 7193 7885.

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ATTENTION REPORTERS: FEATURE INTERVIEW OPPORTUNITY

FIND OUT ALL ABOUT ‘THE HAIR PIECE’ THAT CELEBRITIES HAVE BEEN WEARING
IN COMPLETE SECRET AND CONFIDENCE FOR MANY YEARS
FROM ITS INVENTOR, SIMI BELO

Interview Simi Belo, An International Business Woman and Multiple Award Winning Inventor Who Will Give Your Readers, Viewers and Listeners the Latest, Healthiest, and Most Fun and Realistic Solution to Weaves and Wigs

She will reveal ‘the hair piece’ that the celebrities have been wearing in complete secret and confidence for many years! 

 The secret is out: Celebrities don’t have that perfect coif or mane of hair without the help of hair extensions, weaves, wigs, and more! For decades hair stylists have been experimenting with all kinds of hair pieces to provide their clients with the desired “realistic looking new head of hair”. What they have come up with takes forever to put in and remove, and costs a bomb because you typically can’t re-use the hair to have to pay for it each time.

Simi Belo found a great way of fusing the concept of traditional wigs, weaves and hair extensions, and her international award winning ‘SimiWeave™’ (previously called ‘NewHair®’) invention was born.

(Belo has won 6 awards and was a finalist for 6 more including the International Business Woman of the Year, Top Ten British Female Inventor, Black & Minority Ethnic Business of The Year, and many more awards.)

In the past few years you have witnessed the latest trend in natural looking add-on hair and how it has moved from weaves to hair extensions to lace front wigs. But for the non-celebrity, dishing out upwards of $1000 a month is just not conceivable. So, Belo’s invention is not only cost efficient, it’s quick, fun and easy to wear too.

Simply pull back your hair, leaving a tiny bit loose at the front, bring that through the unique gap in your SimiWeave™, part and style for fabulous, perfect, and (most important) naturally looking hair within seconds!

WHAT YOU WILL LEARN FROM INTERVIEWING SIMI BELO:

• Why the celebrities have been wearing the SimiWeave in complete secret and confidence for years!
•  The extreme value of the SimiWeave™, and how much time and money customers save, instantly.
• How convenient, quick and easy it is to wear and manage. (Be careful ladies, your hair stylist will be upset with you…because of your less frequent visits!)
• How wearing the SimiWeave™ aids the healthy maintenance of your own natural hair!

To arrange an interview, ask questions or receive new visuals and information please email Media at SimiWeave.com or call +44 (0) 20 7193 7885.