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Each year we throw away enough hair extensions (i.e. wigs, hair pieces, toupees, bulk hair, weaves, etc.) which, if laid end to end, could circle the Earth six times! Our hair cuts also generate enough clippings to fill millions of sacks. But did you know that used hair can actually be recycled into oil-spill mats? Each mat can absorb over 100 times its weight and be re-used fifteen times or more!
Scheduled to launch in 2011, ‘SimiWeave™ Aid' will gather used hair extensions and clippings and send it off to a named charity and / or oil company for recycling into oil-spill mats. This will help the environment by providing much-needed tools to clean up the oceans on a day to day basis, or heaven forbid, in the event of any more disastrous oil spills. SimiWeave™ Aid will be supported by a marketing campaign, designed to raise awareness of the initiative across the world.
Conceived by SimiWeave™ inventor Simi Belo, SimiWeave™ Aid provides those who make, sell, apply or wear hair extensions, and those who gets their hair cut (i.e. everyone!) with an effortless way of supporting a worthy initiative.
It’s easy to get involved now!
Everybody:
Salons, shops, offices and other businesses with a store front and / or reception:
That’s it! Just like your customers, you’ll be helping the environment without breaking into a sweat or digging deep into your pocket! In addition, actually doing something to show that you care for the environment will give you a great advantage over the competition. And, thanks to the inclusion of your details and logo in our marketing campaign, new customers will hear of your business.
Charities and oil companies:
Get in touch now! We desperately and urgently need you to handle the recycling; and, to collect the used hair from salons, shops and offices all over the world.
Sign up now!