Privacy Notice:

Last updated: 22 November 2019

Our privacy mission statement:

At, we are committed to protecting your privacy. We use the information we collect about you to process your orders; keep you informed of our news, discounts and special offers; to assist you with your enquiries; and, to provide you with a more personalised shopping experience, depending on the circumstance.


Who we are & our contact details:

Data controller:

Owner / data protection officer (DPO): Simi Belo

Owner / DPO contact email:

Address: Suite A, 82 James Carter Road, Mildenhall Industrial Estate, Suffolk, IP28 7DE, UK

Telephone: +44 (0) 020 7193 0772

Age verification

Our services are not directed to children under the age of 13.  By using our services and/or submitting your personal information you declare yourself to be an adult according to applicable legislation. Minors may use our website and services only with the assistance of a parent or guardian. 

What information do we collect about you and how do we use it?

When you order, we collect your full name, email address, telephone numbers and postal address to process and fulfil your orders and to notify you of your order status. This is permissible under the 'performance of a contract' legal basis. When you make an enquiry, request information or are a customer and request further customer services, we collect your full name, email address and telephone numbers to respond to you and assist you. This is permissible under the 'performance of a contract' and ‘legitimate interests’ legal bases. When you subscribe (opt in) to our email list, we collect your email address to send you emails about our new styles, discounts and special offers. This is permissible under the ‘consent’ legal basis. Some of our forms may ask for other non-mandatory information to help us to provide a more personalised service, but you do not have to provide such information.

What kind of communications can I expect from

When you order you will receive email notifications of the order placed and further emails relating to the dispatch of the order. If you subscribe to our email list you can expect to receive emails about our new style launches, special offers, competitions, surveys, and hair & fashion inspiration ideas.  If you make an enquiry, request information or are a customer and request further customer services we will respond to your enquiry in the appropriate manner, to manage our relationship with you, and, to provide you with information about our products and services. We may occasionally ask you to fill out a survey to help us with product planning, website upgrades and other research purposes - you do not have to respond to our surveys, but it helps us improve our service to you if you do. Otherwise, we do not use your personal information for any secondary or unrelated purposes nor do we share or disclose it to any third-party companies. 

How to access your personal data

If you would like to know what personal information we hold about you, why we are holding it, who it could be disclosed to or would like a copy of the data, please contact us using the contact details as shown above. Please mark as ‘Subject Access Request’.  We will respond to your request without delay and within one month.

To unsubscribe from our email list:

Simply click on the unsubscribe link at the bottom of every marketing email and you will be opted out of our email communications.

How does protect customer information?

When you place orders or access your account information, we offer the use of a secure server software (SSL) which encrypts all information you input before it is sent to us. Furthermore, all of the customer data we collect is stored securely using suitable physical, electronic and managerial procedures, security measures and appropriate safeguards to prevent its unauthorised access, use or disclosure. We keep and use your personal information only for as long as is necessary for the stated purposes and we delete it when those purposes no longer apply.

What about "cookies"?

"Cookies" are small text files containing a random and unique identifier that are stored by your browser on your computer's hard drive.  We use cookies to gather anonymous usage data from all our site’s visitors.  Our cookies collect anonymous information about your browsing behaviour to help us improve our services to you, and to improve the performance of certain apps, features and plug-ins on our site, for instance our ‘wearing and caring’ videos. Therefore by using this website, you accept our use of cookies. 

Automated decision-making and profiling

We do not process your personal data for profiling purposes.

Disclosures of your personal data

We do not share or disclose your personal data with any third-party companies other than those appointed as 'data processors' to assist us with providing our service. These are our data capture and mailing list CRM service providers (Wix and MailChimp) and our payment transactions provider (2Checkout). All our data processors are located in places verified as 'adequate' third countries by the EU and / or where an existing international data transfer instrument exists (i.e. the EU/US Privacy Shield).

International data transfers

Your personal data is processed at the owner's operating premises in the UK and in any other places where our data processors are located.  This may involve international data transfers depending on your location. The legal basis of data transfers to a country outside the EU is standard contractual clauses and the appropriate security measures are taken by the owner and the data processors to safeguard your data. 

Changes to the use of your personal data

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose.  Please contact us for an explanation of how the processing for the new purpose is compatible with the original purpose.  If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.  Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

Changes to our privacy notice

We keep our privacy notice under regular review to ensure that it meets legal requirements and industry standards.  We may amend it without consultation and reserve the right to make changes to it at any time by giving notice to you via any contact information you have provided us.  It is strongly recommended that you check this notice often, referring to the date of the last update listed at the bottom.  Should the changes affect processing activities performed on the basis of your consent, then we shall collect new consent from you, where required.

Your duty to inform us of changes

It is important that the personal data we hold about you is accurate and current. Please contact us to keep us informed if your personal data changes during your relationship with us.

Third-party links

Our website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share information about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit. Also see our Website Terms of Use.

Your rights

You may exercise certain rights regarding your data that we process.  In particular, you have the right to do the following:

  • Withdraw your consent at any time - where you have previously given your consent to the processing of your personal data.

  • Object to processing of your data -  if the processing is carried out on a legal basis other than consent and / or the performance of a contract with you (i.e. a sale). 

  • Access your data - you can learn if your data is being processed by the owner, obtain disclosure regarding certain aspects of the processing and obtain a copy of the data undergoing processing.

  • Verify and seek rectification - you can ask that inaccurate data be updated or corrected.

  • Restrict the processing of your data - under certain circumstances, you can restrict the processing of your data. In this case, the owner will not process your data for any purpose other than storing it.

  • Have your personal data deleted or otherwise removed - under certain circumstances, you can obtain the erasure of your data from the owner.

  • Receive your data and have it transferred to another controller - in a structured, commonly used and machine readable format and, if technically feasible, to have it transmitted to another controller without any hindrance. This provision is applicable provided that we have processed your data by automated means and that the processing is based on your consent, on a contract which you are part of or on pre-contractual obligations (i.e. a sale).

  • Lodge a complaint - you can bring a claim before your data protection authority, the UK's Information Commissioner's Office.


Details about the right to object to processing

You can object to that processing of your personal data for the purposes of direct marketing at any time without providing any justification. Just click on the unsubscribe link at the bottom of every marketing email and you will be opted out of our email communications.


How to exercise these rights

Any requests to exercise your rights can be directed to the owner through the contact details provided at the top. These requests can be exercised free of charge and will be addressed by the owner as early as possible and always within one month. We may need to request specific information from you to help us confirm your identity as a security measure to ensure that personal data is not disclosed to any person who has no right to receive it.



Last updated 22 November 2019 

SimiWeave™ and NewHair® are registered patents, design rights and trade marks. The SimiWeave™ is available only from this website and the approved retailers listed here.  BEWARE OF IMITATIONS!  Copyright SimiWeave 2019.