Why the first U part wig
was not called U part wig
I get asked this question sooooo many times, I thought I’d jot my response down in writing, once and for all! Yes, ‘U part wig’ sums up my invention and it makes sense that that is what all the copies out there (2,425 at the last count) are called. And yes, I did consider it as a name back in 2003, when I was putting together my branding and registering all my intellectual property rights.
But as a marketing veteran, I know it’s all about the consumer and his/her experience, and not what the product looks like, so ‘NewHair’, which is what I originally called my invention, summed up everything. It was all about ‘Oh my gosh, in a few seconds, I have new hair!’, not ‘Oh my gosh I am wearing a wig with a u part!
Also, back in the day, the word ‘wig’ was not necessarily a positive one – it immediately conjoured up images of big, fake-looking hair, bright blue hair, plasticky hair, obvious syrups and toupees and so on. It wasn’t until 2006, when the lace front wig exploded, that wig suddenly became associated with realism.
Anticipating some copies and fakes by lazy others, I re-branded from ‘NewHair’ to ‘SimiWeave’ in 2008 in an attempt to include my name in the concept. With hindsight, I should have also included ‘U part wig’ in the name and branding then, but then I did not realise there would be so many copies and fakes!
They say imitation is the best form of flattery, so, I am well and truly flattered: enough already!
Simi Belo, inventor, multiple award winning SimiWeave™ U part wig, 24 December 2014